With so much competition in ranking on the first page of SERPs (search engine results pages), you have to make sure that your company can be found where there is less choice. We will help you do that with these kick-ass tips for helping your site bounce back.
These tips will future proof your business as you bounce back with a more effective and effective approach to digital marketing with your SEO (search engine optimization). You will be able to bring traffic to your website through organic search engine results.
Here are ways you can tell Google you have a secure site because you provide healthy and good quality content marketing, keywords, image optimization, back-links, and the like. These are effective ways to reduce bounce rate and increase your own conversions.
Content is King. Creating original and valuable content is one of the best tips to reduce bounce rate and boost your conversions. It’s a good digital marketing strategy that improves your SEO because of these reasons:
- They do not occupy a page on your website but are simple posts so your website doesn’t get cluttered.
- They allow you to talk about your brand, your products, and your services in greater detail
- They can give your website a better chance of ranking higher when you use target keywords and create blogs effectively and efficiently.
Try using longer keywords that are more specific to streamline the traffic of people who are really interested in your brand and who you can really reach. Also, improve your blog’s readability to improve user experience. Here are a few ways you can do this:
- Avoid large chunks of text that will scare away your users.
- Avoid lousy formatting. Layout your blog posts in an easy-to-read format by using big and bold headlines, subheadings, and bullet points.
You can have a lesser volume of traffic but you are sure that they are those who are most likely to convert to paying customers. It’s what you call genuine traffic and genuine traffic can rank you easier on the first page of SERPs.
There are many ways you can build backlinks—a great tip to reduce bounce rate and boost your conversions. It’s a very useful tip for helping your site bounce back. You can use magazines and product directories that have a strong and good reputation and who are seeking to help their database get business.
There are many subscriptions to directories that you can use as qualified and good back-links through uploading their content that will add value to your site. Indeed, this is one of the best ways to reduce your bounce rate and increase your conversions because quality backlinks will get you in front of your audience and boost the authority of your domain.
Another way you can get quality backlinks is by partnering with established brands in your industry. The more credible websites that link back to your site, the higher your domain authority will be, which will be attractive for Google. This means that Google will see your site as trustworthy to be placed on the first page of the SERPs.
Take advantage of the 63% of users who click on an image in Google, then proceed to the website. A great tip for helping your site bounce back is by optimizing your images in a way that Google likes.
Google will acknowledge images that are optimized through details like physically naming your image with your keywords and what makes the picture relevant. Put captions that will connect your users to your brand. Include keywords on your image alt tag and within the text where you included the image.
Infintech Designs is a web design and digital marketing company that can incorporate all these ways, among many other strategies to reduce bounce rate and increase your conversions through your website.
Credibility and Bouncing Back
Remember this: the more credible you are, the more money you are likely to make. There is no perfect list for increasing brand and personal credibility. But results that many SEO efforts have experienced through the years have proven that being transparent and giving away valuable resources for free, including captivating blogs, can be instrumental tips for helping your site bounce back. Make sure that users are able to trust you by providing trustworthy information that they can access on your website.