The pandemic has upended just about every element of lifestyle as we know it, particularly health care. Affected person expectations, health and fitness workplace protocols and techniques have changed and underneath staffing remains an concern, impacting each individual sort of healthcare facility – from large hospitals to non-public methods to senior living communities.
In response to the hard natural environment facing health care entrepreneurs these days, Advance Media New York will host a marketing webinar focused on the healthcare specialized niche from noon to 1 p.m., Thurs. June 16.
Hosted by AMNY’s team of healthcare marketing experts, details heads and imaginative minds, this no cost, just one-hour session will discover topics such as:
- Health care advertising trends and info in Upstate NY, such as projected marketing and advertising devote, individual fascination and more. AMNY will discover how this data aids inform essential health care marketing selections these types of as determining media blend, being familiar with client motivation and setting up a support line focus for your health care facility.
- Telling your brand story with persuasive artistic. Get motivated to craft your personal inventive messaging to convey to your brand story, converse affected person gains and draw in new personnel. AMNY will acquire a significant search at conversation throughout various platforms, with a aim on movie resourceful advancement, messaging and distribution methods.
- Diagnosing and curing prevalent healthcare internet marketing troubles. Practical experience genuine life apps of advertising strategies from AMNY’s health care marketing and advertising authorities. Applying genuine scenario studies, AMNY’s team will showcase methods that remedy common marketing and advertising problems — including how to attract and recruit the very best expertise and how to purchase and keep new sufferers.
AMNY health internet marketing panelists consist of: Julie Perkins, director of digital strategy, Matt Sourwine, innovative companies supervisor, Cathy Fischer, advertising and marketing account executive, Taryn Tatarinowicz, director of teaching & current market advancement, Robin Thompson, expertise improvement manager and Sarah Gambell, promotion account govt.
To register, visit: https://www.advancemediany.com/healthcarewebinar/