Extensions and souvenirs | Seth's Blog

When a model is thriving, there is typically a wish to increase it.

Disneyland was an extension of Disney movies. It mirrored some of the magic of the motion pictures, but created a thing new and important as very well. Disneyland experienced some of the Disney essence and then crafted anything additive and new.

Apple did the similar point with the Iphone in extending the brand of the Mac.

On the other hand, the new Leica enjoy is only a memento. It is not a superior enjoy. It is not extra of a Leica than any of a dozen other overpriced watches could be observed to be. It’s basically there to remind you that you liked the unique. It’s a memento of a emotion, not the creator.

Nothing at all incorrect with a souvenir. I’m sure Leica will make a earnings from their enjoy with minor damage to the assure that the brand name alone helps make. But make too quite a few souvenirs and you come to be a hollow shell, throwing away the prospect to make the alter you request.

The crappy t-shirt you purchased at your favored musician’s live performance is a memento, but they should not count on that as their legacy or the motor of their progress.

All day, unique creators have to make possibilities about what they are going to do up coming. Occasionally we can develop an extension. And often, we come to a decision to make a memento as an alternative.

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