Mister Smith Entertainment has tapped Emma Mason as head of marketing and advertising and publicity, the corporation unveiled on Friday.
Mason has been overseeing advertising and publicity for Mister Smith Entertainment’s Cannes slate, together with options “The Convert” from Lee Tamahori starring Male Pearce, an action motion picture about a preacher in 1830s New Zealand, and “Inappropriate Behavior” from Tony Goldwyn starring Bobby Cannavale, about a man’s marriage with his neurodiverse youngster (and which functions Robert De Niro in a significant supporting purpose).
She has also been doing the job on Cannes offerings these types of as Martha Stephens’ “Big Rig,” which will see “High Faculty Musical” star Vanessa Hudgens participate in a trucker, and Lucy Hale rom-com “Which Brings Me To You,” about a lady who sets out to have a 1 evening stand at a marriage which does not go in accordance to strategy.
Mason will come from DDA, wherever she spent 5 yrs as a producers’ rep doing the job on international publicity and marketing strategies for films such as “Vice,” “Il Peccato” (“Sin”), “Peppermint” and “A Hidden Life.” The University of St Andrews and Kings College grad has also labored on brand constructing for cultural corporations these kinds of as the Olympic Foundation for Society & Heritage and Film AlUla.
Throughout her tenure at DDA Mason labored intently with the company’s founder Dennis Davidson.
“Emma has a excellent provenance and we couldn’t be happier to have her be a part of the Mister Smith workforce to coincide with vibrant rebirth of the live sector in Cannes,” Mister Smith founder and CEO, David Garrett, stated of the new employ the service of.